Why Market Directly To Apartment Renters

smworkspngApartment renters are the most undervalued market segment for new home sales.

Unlike move-ups, renters have nothing to sell. This is especially significant in a struggling housing market and why an overwhelming majority of homebuyers will come from apartments.

Apartments no longer deliver just first-time homebuyers.  They include RELOs, divorcees, young professionals, previous homeowners and growing families.  These renters want their own home -- in particular, a new home.

For communities priced below $300,000, statistics show that a majority of buyers will come from apartments.  Unlike other forms of marketing, direct mail allows you to market directly to apartment prospects.

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