Why Direct Mail Works

Direct Mail vs. Advertising

Renters Are the Best Targets

New Homes SmartMail Inc.

Direct Mail Sucess Stories


Standard Pacific

Preservation Pointe

  • stanpacProduct: Single Family Homes
  • Location: Charlotte, NC
  • Price Point: $400s-$800s
  • Cost to Own: $3,000 +/- per month
  • Targets: Upscale Homeowners, HHI, Length of Residence, Market Value
  • Pieces Mailed: 4M Mailed two times
  • Mail Dates: Fall, 2012
  • Results: On the second mailing the piece produced three sales.
    One sale was at $700,000.

Lennar Homes

Carolina Reserve

  • LennarProduct: Traditional “Move-Up” Homes, Single Family 55+ Active Adults, Single Family Homes (Ranch style)
  • Cost: Both products priced from the $200s
  • Cost to Own: $1,475 +/- per month
  • Targets: Upscale apartments rents $1,000+/mo. Existing SF homes with adult 55+
  • Mail Dates: Fall, 2012
  • Results: Over 450 traffic units for Grand Opening, six sales.  Carolina Reserve’s  sales pace is 6-8 sales per month for the two product types.

Holiday Builders

Paloma Creek

  • holidayProduct: Single Family Homes
  • Price Point: From the $140s
  • Location: Little Elm, TX (suburb) of Dallas-Ft. Worth
  • Cost to Own: $1,000+ per month
  • Mail Date: Fall, 2012
  • Results: This piece produced six sales with its
    first flight of mailing.  SmartMail mailed 6M pieces

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