Why Direct Mail Works

Direct Mail vs. Advertising

Renters Are the Best Targets

New Homes SmartMail Inc.

Direct Mail Sucess Stories

Print
PDF

Standard Pacific

Preservation Pointe

  • stanpacProduct: Single Family Homes
  • Location: Charlotte, NC
  • Price Point: $400s-$800s
  • Cost to Own: $3,000 +/- per month
  • Targets: Upscale Homeowners, HHI, Length of Residence, Market Value
  • Pieces Mailed: 4M Mailed two times
  • Mail Dates: Fall, 2012
  • Results: On the second mailing the piece produced three sales.
    One sale was at $700,000.
Print
PDF

Lennar Homes

Carolina Reserve

  • LennarProduct: Traditional “Move-Up” Homes, Single Family 55+ Active Adults, Single Family Homes (Ranch style)
  • Cost: Both products priced from the $200s
  • Cost to Own: $1,475 +/- per month
  • Targets: Upscale apartments rents $1,000+/mo. Existing SF homes with adult 55+
  • Mail Dates: Fall, 2012
  • Results: Over 450 traffic units for Grand Opening, six sales.  Carolina Reserve’s  sales pace is 6-8 sales per month for the two product types.
Print
PDF

Holiday Builders

Paloma Creek

  • holidayProduct: Single Family Homes
  • Price Point: From the $140s
  • Location: Little Elm, TX (suburb) of Dallas-Ft. Worth
  • Cost to Own: $1,000+ per month
  • Mail Date: Fall, 2012
  • Results: This piece produced six sales with its
    first flight of mailing.  SmartMail mailed 6M pieces

If you think direct mail doesn't work read

Fast Track! Get answers to all your questions...

Contact Us Now!

Available Markets

states