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Advertising vs. Direct Mail

advsmailAdvertising is based on the premise that the more people who receive your message, the better.  Advertising takes a message about your product and tries to spread that message as far as possible.  Every time someone sees or hears the message, advertising scores it as a “win.”

SmartMail takes a different approach.  We gather information about your community sales history and buyer demographics.  We analyze this data and determine exactly where your buyers are coming from.

We then create an effective sales message and deliver it directly to your prospects.  We count a “win” only when a qualified prospect enters your sales center.

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Mercedes Homes • Jacksonville, FL Pioneer Homes • Houston, TX KB Home • Charlotte, NC