Why Direct Mail Works

Direct Mail vs. Advertising

Renters Are the Best Targets

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About Us

New Homes SmartMail Inc. is the leading provider of direct mail services for homebuilders. We specialize in marketing new home communities directly to apartment renters, first-time homebuyers and move-ups.

SmartMail’s Marketing Support System is designed to fit builders’ marketing programs to increase traffic and sales on an on-going basis in all renter groups.  SmartMail offers the best marketing tool available for builders wanting to reach economically and geographically qualified prospects in apartments.

SmartMail serves many cities in many states around the United States. Our apartment databases are proprietary.  We build them ourselves.  Our mailing lists are not some off the shelf list.  SmartMail databases are updated  and “scrubbed” regularly.  The fact we build our lists based on monthly rents means we deliver better prospect demographics to our builders and clients.  By differentiating between renters paying higher rents, SmartMail eliminates non-qualifiers and waste.

SmartMail is not a list broker, mail house, or printer.  We offer clients a Marketing Support System.  It is a much better product to deal with clients’ challenges.  Whoever has the best direct mail product and delivery system is the winner.  The direct mail industry is very competitive.  It all comes down to the product and execution of the same.

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